AdsGuru pricing

Plans

AdsGuru has two plans: Pro at $89/month for one business and Agency at $279/month for agencies and multi-brand operators. Both are flat monthly subscriptions, both include every feature, and both start with a 7-day free trial.

There are no setup fees, no onboarding fees, no per-seat charges and no contract on either plan. You can switch plans or cancel from settings at any time. Prices on this page were last updated November 11, 2026.

What the Pro plan includes

Pro includes everything AdsGuru does, on one business's Google Ads and Meta accounts, with nothing feature-gated behind a higher tier. The $89 covers:

• The daily audit. Every campaign, ad set and ad group scanned each day for spend pacing, CPA and ROAS movement, disapprovals and learning-phase resets, starting with a full account audit on day one. See how audits work.
• Budget management. Daily reallocation proposals from losing campaigns and ad sets to winners, applied inside caps you set.
• Search terms and negative keywords on Google: a weekly cleanup of irrelevant queries, each one proposed as a negative with the query and the wasted spend shown. See negative keywords.
• Pausing losers. Ads and ad sets that fall below your CPA or ROAS thresholds are flagged or paused, with the threshold and the numbers stated.
• Creative fatigue detection on Meta: rising frequency plus falling CTR flagged before CPA climbs, with rotation proposals from your uploaded variants.
• Approval mode and autopilot. Every change is proposed with a reason by default; routines you trust can be switched to autopilot with spend limits, per routine.
• Plain-language reporting. A short daily note on what changed and why, plus a change log of every applied edit. See reporting.

What the Agency plan adds

Agency adds unlimited client workspaces and white label on top of everything in Pro, for $279/month total, never per client. Each client's ad accounts live in their own workspace with their own thresholds, approval settings and change log, and the reports and client-facing view carry your logo and your domain instead of ours.

The price does not change whether you manage three clients or thirty. An agency running ten client accounts pays $279/month in software; the equivalent on per-account or spend-tiered tools is usually a multiple of that. Details on white label are in the help center.

How flat pricing compares to spend-scaled pricing

Flat pricing means the bill never grows with the budget: AdsGuru is $89/month at $1,000 of monthly ad spend and $89/month at $100,000. Most ad management tools price the other way, by your ad spend or your account count, so the software bill climbs exactly when your ads start working.

The difference compounds. At $10,000 of monthly spend the gap between tools is tens of dollars; at $75,000 it is hundreds. On a spend-tiered tool like Birch, the Pro tier is $99/month up to $10K of spend and $499/month up to $75K; AdsGuru is $89 at both. Prices below were checked November 2026 on each vendor's public pricing page.

Ad spend itself always goes to Google and Meta directly from your own ad accounts, whatever tool you use. AdsGuru charges only the subscription and never a percentage of spend.

How the 7-day free trial works

The trial is 7 days of the full product with no feature gates: connect your accounts, get the first audit, approve real changes if you want to. A card is required to start, and nothing is charged if you cancel before day 7.

1. Start the trial on Pro or Agency and connect Google Ads, Meta or both. Connection takes about two minutes per account over the official APIs; see connecting Google Ads and connecting Meta.
2. Get the first audit the same day. It finds the obvious waste first: irrelevant search terms, ads below threshold, pacing problems.
3. Review proposals in approval mode. Approve what makes sense, dismiss what does not; dismissals teach it your preferences.
4. Decide by day 7. Cancel in two clicks from settings and the card is never charged; do nothing and the subscription starts at the plan price.

One honest note on trials: AdsGuru needs 7 to 14 days of account data before its judgment-heavy proposals (budget shifts, bid changes) carry real weight, so the trial shows you the audit, the hygiene work and the approval workflow more than the fully warmed-up product. The waste-finding alone usually makes the week worthwhile.

Billing and cancellation

Billing is monthly, on the card on file, starting when the trial ends. The mechanics:

• Billing date. You are billed on the date the trial converted, each month, until you cancel.
• Cancellation. Cancel anytime from settings, no email or call required. The subscription runs to the end of the paid month and no further charges occur.
• Refunds. Monthly charges are not prorated after a billing date, but anything that is our fault - a double charge, a billing error, a service outage - is refunded without forms. The full policy is on the refund page.
• Plan changes. Switch between Pro and Agency from settings; the new price applies from the next billing date.
• Invoices. Every charge produces an invoice you can download from settings; see billing help.
• Data on cancellation. Ad account data is deleted within 30 days of disconnecting, per the privacy policy.

The honest caveats

The flat price buys software, and software has limits worth stating on the pricing page rather than discovering later. AdsGuru launched in 2026, so it is a young product: the core routines (audits, negatives, pacing, pauses, rotation) are solid, and the roadmap is public in the help center.

It needs 7 to 14 days of account data before proposals that involve judgment carry real weight. It manages Google Ads and Meta only; TikTok and LinkedIn are not supported yet. And it does not produce ad creative: it rotates and ranks the variants you give it. If any of those are deal-breakers, the comparison pages lay out alternatives honestly.

Common questions

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