Billing

Updated November 12, 2026

How AdsGuru billing works

Billing is a flat monthly subscription charged to the card on file: $89/month for Pro, $279/month for Agency. The first charge happens when the 7-day free trial ends; each renewal happens on the same day of the following month. There is no setup fee, no onboarding fee, no contract and no minimum term.

The price never varies with ad spend, so the invoice is the same number every month, which keeps bookkeeping boring in the good way. Plan details and what each includes are on the pricing and plans page.

Two bills exist in this arrangement and only one is ours: AdsGuru charges the subscription, while Google and Meta charge your ad accounts directly for ad spend, exactly as they did before. AdsGuru never touches platform billing.

Invoices are issued per charge and available from Settings, Billing, with your business name and address on them once set, which covers ordinary bookkeeping and expense claims without a support request.

How the trial converts

The trial is 7 days of the full product. When it ends, the card on file is charged for the first month unless you canceled inside the trial; canceling during the trial costs nothing and takes effect immediately.

The practical trial advice is on the getting started page: connect accounts on day one, since the first audit lands within the hour but trend-based proposals mature over 7 to 14 days of data, so a trial started the same day as connecting shows you the audit, the tracking findings and the first proposals before the first charge.

If you need more time than the trial gives, say so: write to hello@adsguru.co before the trial ends rather than after the charge. And if you connect accounts late in the trial, remember the baseline math: the audit arrives within the hour regardless, but the 7-to-14-day calibration period starts at connection, not at signup, so the paid first month is where the trend-based proposals arrive at full strength.

Changing plans

Upgrading Pro to Agency applies immediately: client workspaces and white label become available at once, and the difference is prorated for the remainder of the billing period, so you pay for what you use rather than a double charge.

Downgrading Agency to Pro takes effect at the next billing cycle. Plan ahead for what Pro does not include: client workspaces beyond one business and white-label reports stop at the switch, so export anything client-facing first.

Plan changes live in Settings, Billing, and no change requires contacting anyone, though hello@adsguru.co answers edge cases.

Cancellation

Cancel from Settings, Billing, in two clicks and without a retention gauntlet. The subscription stays active until the end of the period you already paid for, then does not renew; no partial-month refund is generated by cancellation itself, since you keep the service through the paid period.

What happens to your accounts: nothing. Your campaigns keep running exactly as they are at that moment, because they always lived in Google and Meta, never inside AdsGuru. OAuth connections are closed at the end of the subscription, and you can revoke them earlier yourself from the platforms (how).

What happens to your data: synced account data is deleted within 30 days of disconnection, per the data policy. Export anything you want to keep, like change logs and reports, before the period ends.

How to cancel, step by step

The full exit, done cleanly, takes about ten minutes:

1. Export what you want to keep: reports, the change log, and any client-facing summaries. After the deletion window they are gone.
2. Note your current settings if you might return: targets, caps, autopilot grants and protected campaigns, so a future setup takes minutes instead of an afternoon.
3. Open Settings, Billing, and cancel the subscription; the confirmation shows the date the paid period ends.
4. Decide when access should stop: leave the OAuth connections to close at period end, or revoke them immediately from Google and Meta if you prefer (how).
5. Keep the cancellation confirmation with the final invoice for your records.
6. Diarize a look at the account two weeks later: campaigns continue exactly as they were, and any drift you see afterward is the ordinary drift of an unmanaged account, which is worth knowing either way.

Canceling during the trial follows the same path and costs nothing. If anything charges after a completed cancellation, that is a billing error and is refunded on request.

Flat billing vs spend-based billing, in practice

The billing model is worth understanding as a buyer because it predicts your costs as you grow. Checked November 2026: Birch Pro starts at $99/month up to $10,000 of monthly ad spend and reaches $1,799/month at up to $500,000; MadgicAds AI starts at about $55/month under $1,000 of spend, with higher brackets priced inside the app; OptyAds starts at about $208/month billed annually and rises by spend tier. AdsGuru is $89/month at any spend.

A clearly hypothetical example of what that means over a year of growth: a store scaling from $5,000 to $50,000 of monthly ad spend pays AdsGuru the same $89 in month one and month twelve, $1,068 for the year. Under bracket pricing, the fee steps up with each spend tier crossed, so the software bill grows precisely in the months when cash is going into ads. Neither model is dishonest; they put the incentive in different places, and flat pricing removes the one where your tool earns more when you spend more.

The trade-off to state plainly: flat pricing is possible because the scope is focused, Google Ads and Meta for one business per workspace. Tools that charge by spend often bundle wider channel coverage or enterprise services; if you need those, price the whole stack rather than one line item.

Refunds

Billing errors are refunded on request: double charges, charges after a completed cancellation, and outage situations are the clear cases, handled by writing to hello@adsguru.co with the charge details. The refund policy is the canonical text.

Beyond errors, the structure is designed to make refund disputes rare: the trial is free, billing is monthly rather than annual prepay, and cancellation is self-serve, so the maximum surprise exposure is one month. If a charge ever looks wrong, write first; the resolution path is a human reading the billing history, not a form rejection.

When you write, include the account email, the charge date and the amount; that is everything needed to locate the charge, and it turns most refund requests into a one-reply exchange.

Who pays what: the full picture

For agencies: AdsGuru bills only the one Agency subscription, to you. You bill your clients however you price your service; AdsGuru has no per-client fees and no involvement in your client invoicing.

Common billing situations

Common questions

Related