Terms of Service

The agreement

These terms are a contract between you and AdsGuru, the vendor of the AI ads management service at adsguru.co, and they apply from the moment you create an account. If you use AdsGuru on behalf of a company, you confirm you are authorized to bind that company, and 'you' in these terms means the company. If you do not agree with the terms, do not use the service; if anything is unclear, ask at hello@adsguru.co before relying on your own interpretation.

The current version of these terms always lives at this address, with the effective date at the top. These terms, together with the privacy policy and refund policy, are the whole agreement between us.

The service

AdsGuru is software that manages Google Ads and Meta ad accounts you connect: it audits them, proposes changes with reasons and, with your approval or your autopilot settings, applies those changes over the official platform APIs. The default mode is approval: nothing is applied until you approve it. Autopilot is opt-in per routine and operates inside spend limits you set.

You keep ownership of your ad accounts, your campaigns, your creative and your data. AdsGuru never takes ownership of anything in your accounts, and you remain the advertiser of record with Google and Meta: ad spend is billed by those networks to you directly, and your relationship with them is governed by their terms, not ours.

Your account and eligibility

You must provide accurate registration information, keep your login credentials confidential, and be at least 18 years old. You are responsible for activity under your account, including approvals granted and autopilot settings chosen by anyone you give access to. Tell us promptly at hello@adsguru.co if you believe your account has been compromised, and we will help secure it.

Subscriptions, trials and billing

AdsGuru is sold as a monthly subscription: Pro at $89/month and Agency at $279/month, both flat, as described on the pricing page.

• Trial. New subscriptions start with a 7-day free trial of the full product. A card is required; it is not charged if you cancel before the trial ends, and the subscription begins automatically when the trial converts.
• Billing. Subscriptions bill monthly in advance to the card on file, on the date the trial converted. Prices exclude any taxes that apply to you, which are added where the law requires.
• Cancellation. Cancel anytime from settings. The subscription runs to the end of the period you paid for, then stops; no further charges occur.
• Refunds. Governed by the refund policy: monthly charges are not prorated, and billing errors on our side are refunded without forms.
• Price changes. If a plan price changes, existing subscribers are notified by email at least 30 days before the new price applies to them.

Approvals, autopilot and responsibility for changes

The division of responsibility for changes is explicit. Changes you approve are your decisions, executed by the service. Changes applied by autopilot are made under the routines and limits you enabled, and you can disable any routine at any time. Every applied change is logged with timestamp, reason and before-and-after values, and the log is available to you throughout and after your subscription.

AdsGuru proposes changes based on account data and documented logic, and sets honest expectations about them: proposals improve as account data accumulates, typically over 7 to 14 days, and advertising outcomes depend on factors outside any tool's control, including your offer, your creative, platform auctions and market conditions. You are responsible for the business judgment encoded in your settings: thresholds, targets, caps and budget ceilings.

Your responsibilities

Three responsibilities sit with you, and they are the ones only you can carry.

• Platform compliance. Your ads, landing pages and business practices must comply with Google's and Meta's advertising policies and with applicable law. AdsGuru manages delivery and budgets; it does not review your advertising content for legality.
• Sensible limits. Set autopilot caps, thresholds and budget ceilings that reflect what your business can tolerate. The service enforces the limits you set; choosing them is yours.
• Account hygiene. Keep your AdsGuru credentials safe and your connected-account access current. If you revoke platform access, parts of the service stop working by design.

Our responsibilities

We run the service with reasonable skill and care: operating the audits and routines as documented in the help center, applying only changes you approved or placed under autopilot, logging every applied change, keeping access revocable at any time, and protecting data as described in the privacy policy and on the security page. We aim for high availability but do not promise uninterrupted service; planned maintenance and the occasional fault are part of operating software, and material outages on our side are treated as refundable events under the refund policy.

Acceptable use

Do not misuse the service. That means no attempts to breach or probe security, no reverse engineering except where the law allows it regardless of this clause, no reselling the service outside the Agency plan's intended use, no using the service to run advertising that is unlawful or violates platform policies, and no interfering with other customers' use. We may suspend accounts that abuse the service, the APIs or the ad platforms, and where practical we warn first.

Intellectual property

We own the service: the software, the site, the documentation and the AdsGuru name. You get a subscription-term license to use them as intended, and nothing more is transferred. You own your data: your ad accounts, campaigns, creative, and the change history of your accounts. You grant us the limited license needed to process that data to provide the service, as described in the privacy policy, and that license ends with the retention periods there.

Disclaimers

AdsGuru is provided as is and as available. We disclaim implied warranties to the extent the law allows, and we specifically do not warrant that advertising results will improve, that proposals are error-free, or that the service fits a particular purpose. Advertising involves judgment and market risk; the service makes the recurring work explained and gated, and it does not remove the risk.

Liability

Our aggregate liability for all claims arising from the service is capped at the fees you paid us in the twelve months before the claim arose. We are not liable for indirect, incidental or consequential losses, including lost profits or wasted ad spend resulting from decisions you approved or limits you set. Nothing in these terms excludes liability that cannot lawfully be excluded, such as liability for fraud. You agree to indemnify us against third-party claims arising from your advertising content or your breach of platform policies.

Termination

You can end the agreement by cancelling from settings; it ends when the paid period ends. We can suspend or terminate accounts for material breach of these terms, with notice where practical and effective immediately where the breach endangers the service or other customers. On termination, your access ends, access tokens are deleted, and your data follows the retention schedule in the privacy policy. Clauses that by their nature survive (liability, IP, disputes) survive.

Agency plan terms

The Agency plan adds terms for managing third-party accounts. You confirm you have each client's authority to connect their ad accounts and to approve or automate changes in them, and you are responsible to your clients under your own agreements with them; AdsGuru's responsibilities run to you as the subscriber. Client workspaces are separated, each with its own settings and change log, and white-label reports present the workspace's real data under your brand without altering it. Reselling access to the service outside this structure, such as offering AdsGuru itself as your own product, needs our written agreement first.

Disputes and governing law

These terms are governed by the law of the vendor's jurisdiction, and disputes go to the courts of that jurisdiction, except where your local consumer law gives you mandatory rights or venue, which these terms do not override. Before formal proceedings, write to hello@adsguru.co: most disputes are billing misunderstandings, and we resolve those without lawyers.

Changes to these terms

When these terms change, the effective date at the top changes, and material changes are emailed to account holders at least 30 days before they apply. If you do not accept a change, cancel before it takes effect; continued use after the effective date means the new terms apply.