White label

Updated November 12, 2026

What white label includes

White label rebrands the client-facing surface of AdsGuru as your agency: your logo and brand name on reports, and a read-only client view on your own subdomain where each client sees their accounts, their numbers and the changes made, under your name.

It ships with the Agency plan at $279/month flat, together with unlimited client workspaces. There is no per-client fee, no per-seat fee, and no tier above it to grow into: the twentieth client costs the same as the second, which is zero. Setup is light: set the brand name, logo and subdomain once, and new workspaces inherit the branding from then on.

The honest boundary up front: white label covers what clients see. The subscriber relationship, your billing, this help center, the product you log into, stays AdsGuru-branded to you. A few service emails, such as billing to you as the subscriber, come from AdsGuru; client-facing output carries your brand.

How client workspaces work

Each client lives in an isolated workspace: their connected ad accounts, their targets, their proposals, their reports and their change log, sealed from every other workspace. Clients see only their own workspace through the client view; your team sees all of them.

Isolation is a hard wall rather than a filter: client A's data never appears in client B's view, exports or API pulls, which matters when clients are competitors of each other, as agency clients regularly are. Your team sees workspaces per your assignment, so a junior buyer can run three clients' approval queues without touching the rest, and each workspace's change log records who approved what, which is the accountability trail client questions get settled with.

Workspaces also keep the operational rhythm per client: each has its own daily loop, its own approval queue and its own routines with their own autopilot grants, so a mature client's search-terms routine can run on autopilot while a new client's everything stays approval-gated.

Reports under your brand

The reporting machinery is identical to Pro; white label changes whose name is on it. Daily notes serve your team's operations; weekly and monthly summaries are the client-facing artifacts, carrying your logo, written in the same plain language, and forwardable without translation or editing.

The summaries' content is what makes them work as client communication: spend and results against target, what moved and why, what was changed about it, what is planned. That is the monthly client call's agenda, pre-written. Agencies that run their own reporting stack instead can pull the same data through the read-only API and render it their way.

The client view is the always-on version: a client who wants to check numbers on a Tuesday looks at your subdomain instead of emailing you, and sees the same facts the reports state, read-only.

One practical note on cadence: send the weekly summary on the same weekday every week, even when it is short. Clients judge reliability by rhythm more than by length, and the summary that arrives every Tuesday builds more trust than the brilliant one that arrives sometimes.

The first 30 days with a new client

The pattern to set on the kickoff call: the first two weeks are calibration, and the audit is the immediate deliverable that buys that patience honestly.

Who sees what

The deliberate split: clients get transparency about their results and changes, while the operating machinery, proposals, thresholds, approvals, stays your team's workshop.

Setting up a client workspace

1. Create the workspace and name it for the client.
2. Connect the client's ad accounts: Google Ads and Meta, using access the client's Business Manager or Google account has granted your agency, the standard agency access pattern on both platforms.
3. Set the client's targets (budget, CPA or ROAS) from their economics; the getting started page covers picking defensible numbers.
4. Read the connect-time audit; it doubles as the kickoff deliverable, since it quantifies waste and tracking problems in the client's account on day one.
5. Keep everything in approval mode for the first two weeks while the 7-to-14-day baseline builds, then promote routines per your judgment.
6. Invite the client to the client view once the first clean weekly summary exists.

The audit-as-kickoff pattern is worth stealing even from us: a quantified findings list on day one sets expectations better than any deck.

The economics for an agency

The arithmetic is the pitch, so here it is plainly, with a clearly hypothetical example. An agency running twelve clients pays $279/month total, flat, whatever those clients spend. Tools priced per spend bracket charge per account level and grow with every client's budget; at twelve funded accounts the gap is structural rather than marginal. Checked November 2026: Birch Pro, as one example of bracket pricing, runs $99/month at up to $10,000 of monthly spend per subscription and steps up from there.

What the flat fee buys operationally: the routines do each account's recurring maintenance, the approval queue concentrates your team's judgment where it pays, and reporting writes itself. The scarce agency resource is senior attention per client; the product's job is spending less of it per account without the account noticing.

How agencies price their own service on top, retainer, percentage of spend, flat, is entirely theirs: AdsGuru bills you $279 and has no involvement in client invoicing. See the agency alternative page for the positioning conversation with clients.

The other number worth computing for your own pricing: minutes of senior attention per client per week under the approval-queue workflow, versus the hours the same maintenance took by hand. That delta is margin, and it is the honest basis for flat-fee service pricing.

Honest limits of white label

Stated plainly, so nobody buys a different product than the one that exists:

• Clients can be told, and arguably should be. White label puts your brand on the surface; what you disclose about your stack is your call, and 'we run AI-assisted operations with human approval on every change' is a selling point more often than a secret.
• Billing stays AdsGuru-to-you. Clients never see an AdsGuru invoice, because they are not AdsGuru customers; you are.
• The product UI your team uses is AdsGuru-branded. White label is the client surface, not a reskinned app.
• Platform scope is Google Ads and Meta. Clients on TikTok or LinkedIn need those channels run elsewhere; see what AdsGuru is for the honest scope.
• New client accounts still need the baseline. Each freshly connected account takes its 7-14 days before trend-based proposals mature; set kickoff expectations accordingly.

Common questions

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