Refund Policy
AdsGuru's refund policy in three sentences: the 7-day free trial means you never pay for a product you have not used, cancelling stops all future charges while the service runs to the end of the paid month, and anything that is our fault - double charge, billing error, outage - is refunded without forms at hello@adsguru.co. Effective November 11, 2026.
The principle
The policy is built on one principle: you should never pay for AdsGuru without having had a real chance to judge the product, and you should never have to fight us over a charge we got wrong. The 7-day trial handles the first part, the no-forms rule for our own mistakes handles the second, and the rest of this page spells out the exact mechanics so nothing at billing time arrives as a surprise.
This policy is part of the agreement described in the terms of service, and the prices it refers to are on the pricing page: Pro $89/month, Agency $279/month, both monthly subscriptions with a 7-day free trial.
The 7-day free trial
The 7-day free trial exists so you never pay for a product you have not used: cancel inside the trial and the card is not charged, at all, ever. The mechanics:
- Starting. The trial starts when you create the subscription and requires a card. The trial is the full product with no feature gates, on either plan.
- During. You can connect accounts, receive audits, approve real changes and use everything. Nothing is charged during the 7 days.
- Cancelling in trial. Cancel from settings in two clicks, any time up to the end of day 7. The card is never charged, and no email or justification is needed.
- Converting. If you do not cancel, the first charge happens when the trial ends, and that date becomes your monthly billing date.
- One trial per customer. The trial is for evaluating the product once; repeat trials on new accounts for the same business are not intended, and we may decline them.
Monthly charges and proration
Monthly subscriptions are not refunded pro rata after a billing date: when a monthly charge has gone through, that month is paid, and cancelling mid-month stops all future charges while the service runs to the end of the paid month. We chose this over prorated refunds because it is simple, predictable, and matched by the low monthly price; there is no annual plan at launch, so no customer ever has more than one month at stake.
What this means in practice: if your billing date is the 12th and you cancel on the 20th, you keep full service until the next 12th and pay nothing further. If you cancel on the 11th, the next day's charge never happens. The cancellation takes effect immediately in billing terms either way; only the service end date differs.
When we refund without questions
If something went wrong on our side, we refund it, no forms, no negotiation: write to hello@adsguru.co with the charge in question. Our-fault events include:
- Double charges or any charge that does not match your plan price.
- Charges after cancellation, which should never happen; if one does, it is refunded and investigated.
- Billing errors of any kind: wrong plan, wrong amount, currency mistakes.
- Material service outages where the product was unavailable to you for a significant part of a paid period.
- Trial conversion errors, such as a charge landing despite a cancellation made inside the trial window.
For these cases you do not need to prove anything beyond pointing at the charge; we can see our own records. The refund goes to the original payment method, and processors typically post it within 5 to 10 business days.
How to cancel
Cancelling is self-serve and takes under a minute: settings, subscription, cancel. No retention call, no email requirement, no survey gate. You get a confirmation email stating the service end date, which is your record that no further charges will occur. If you cannot access your account for any reason, write to hello@adsguru.co from your account email and we cancel it for you.
Cancelling AdsGuru does not touch your ad accounts: your campaigns keep running on Google and Meta exactly as they are, AdsGuru simply stops auditing, proposing and applying changes. If you also want our access removed immediately rather than at period end, disconnect the ad accounts or revoke access from your Google or Meta settings, as described on the security page.
Common scenarios
The cases people actually ask about, answered plainly.
| Scenario | What happens |
|---|---|
| Cancelled on day 5 of the trial | Card never charged. Nothing to refund because nothing was paid. |
| Forgot to cancel, charged on day 8, wrote to us the same week | The charge stands under the policy, but write to us anyway: trial-boundary cases are reviewed individually and we would rather be fair than technical. |
| Cancelled mid-month | Service runs to the end of the paid month, no further charges, no prorated refund. |
| Double-charged in one month | Our fault; the duplicate is refunded without forms. |
| Charged after cancelling last month | Our fault; refunded without forms and investigated. |
| Outage covered most of a paid week | Write in; material outages are refundable events. |
| Unhappy with results after two months | Cancelling stops future charges, and paid months are not refunded. The trial plus the first weeks exist to judge fit; we also honestly state that proposals need 7 to 14 days of data. |
Chargebacks
Please contact us before disputing a charge with your card issuer: a refund from us takes days, a chargeback takes weeks, and every our-fault case on this page is resolved faster by email. Chargebacks filed on charges that match this policy may lead to account suspension once the dispute concludes, which is standard practice we would rather never use.
Trial reminders and receipts
Two mechanics exist specifically to prevent accidental charges. Before the trial converts, you get a reminder email stating the conversion date and the price, sent with enough lead time to cancel calmly. And every charge afterward produces an immediate receipt by email with the invoice attached, so a charge you did not expect is visible the day it happens rather than on a statement weeks later. If a reminder or receipt ever fails to arrive, tell us; those emails are part of the policy, and their absence counts in your favor in any boundary case.
Questions
Anything unclear, or a case this page does not cover: hello@adsguru.co. Billing questions get answered by a person, usually within one business day, and the billing help article covers invoices, payment methods and plan changes.
Common questions
What is AdsGuru's refund policy?
AdsGuru is a monthly subscription with a 7-day free trial: cancel inside the trial and you are never charged, cancel later and the service runs to the end of the paid month with no further charges. Paid months are not prorated, and anything that is our fault - double charge, billing error, outage - is refunded without forms. The honest caveat: unhappiness with results after paid months is covered by cancellation, not refunds.
How do I cancel my AdsGuru subscription?
Settings, subscription, cancel: self-serve, under a minute, confirmed by email with your service end date. Locked out? Write to hello@adsguru.co from your account email.
How long do refunds take to arrive?
We issue them promptly on our side; card processors typically post the money back within 5 to 10 business days, to the original payment method.
Will I be reminded before my trial converts?
Yes, by email before the conversion date, stating the date and the price. The reminder exists so day-8 charges are decisions rather than surprises.
Does cancelling AdsGuru affect my ad campaigns?
No. Your campaigns keep running on Google and Meta exactly as they are; AdsGuru just stops auditing, proposing and applying changes. Revoke API access too if you want the connection severed immediately.
Can I pause my subscription instead of cancelling?
There is no pause state at launch: cancel, and resubscribe later when you want the service back. Note that disconnected ad account data is deleted within 30 days, so a returning account starts with a fresh audit and a fresh warm-up period.
Is the Agency plan covered by the same policy?
Yes, identically: same trial, same monthly terms, same no-forms rule for our-fault charges. The $279 Agency subscription is one charge covering all client workspaces, so cancellation ends all of them at the period end.