AdsGuru pricing and plans

Updated November 12, 2026

What AdsGuru costs

AdsGuru has two plans, priced flat at any spend level:

Both plans bill monthly to the card on file, have no setup fee, no onboarding fee, no contract and no minimum term. Cancel anytime and the subscription runs to the end of the paid period. Start either plan from the pricing page.

What flat pricing means

Flat pricing means the software fee is the same whether your accounts spend $1,000 a month or $100,000. Most ad management tools price the other way: by spend brackets, where crossing a spend threshold moves you to a more expensive tier, or by a percentage of spend.

The mechanism matters more than the label. Spend-tied pricing means your software bill grows precisely when your ads start working and you scale budgets, so the better you do, the more you pay for the same features. It also creates an awkward incentive: a tool paid as a percentage of spend earns more when you spend more, whether or not the extra spend is efficient.

AdsGuru charges $89/month because the work it does, scanning, diagnosing, proposing, does not get more expensive for us when your budgets grow. The fee buys the loop, at any scale.

How AdsGuru pricing compares

Checked November 2026 on each vendor's public pricing page, here is how the pricing models differ. Prices move, so treat the structure as the durable part:

The pattern: at small spend, several tools are in the same price range. As spend grows, bracket pricing pulls away while AdsGuru stays at $89. The comparison pages cover the feature differences tool by tool.

What the Pro plan includes

Pro is the full product for one business, with nothing held back for an upsell:

• Google Ads and Meta ads management for one business's accounts
• The daily scan, diagnosis and proposal loop, with approval mode as the default
• All routines: budget automation, negative keywords, search terms cleanup, creative testing, pause proposals
• The connect-time audit and nightly re-audits
• Alerts for tracking breaks, runaway spend and disapprovals
• Daily plain-language reports plus weekly and monthly summaries
• The full change log with before and after values

What the Agency plan includes

Agency is Pro multiplied across clients, at one flat price:

• Everything in Pro, for unlimited client workspaces: each client's accounts live in their own isolated workspace
• White-label reports: your logo and brand on client-facing reports and the read-only client view
• A read-only reporting export API (see API access)
• One subscription, one bill: $279/month total, never per client

The economics are deliberately simple for agencies: the fee does not grow with client count, so each added client costs you nothing in software. You bill your clients however you like; AdsGuru bills only the one subscription.

How the 7-day free trial works

The trial gives you the full product for 7 days, starting when you create the account. Connect your accounts, and the first audit lands within the hour, inside the trial, so you see quantified findings before paying anything.

One honest caveat on timing: AdsGuru needs 7 to 14 days of account data before its trend-based proposals carry full weight. Inside a 7-day trial you will see the complete audit, the tracking checks, the waste findings and the first conservative proposals, and the deeper budget and rotation work matures just after. Plan the trial accordingly: connect on day one, not day six.

After the trial, the card on file is charged for the first month unless you cancel inside the trial. Canceling during the trial costs nothing.

Two practical trial tips. Connect both platforms on day one, because each account's baseline clock runs from its connection. And use the trial to spot-check the product's honesty: pick any proposal and verify its evidence in the platform; the habit takes two minutes and tells you more than any pricing page.

What the alternatives cost, beyond software

Software is one of three ways to get this work done, and pricing the other two keeps the comparison honest.

An agency typically charges a monthly retainer or a percentage of spend, and the mechanism matters more than any specific number: percentage pricing grows with your budgets whether or not the work grows, and retainers price the agency's hours, which for routine maintenance is mostly the same checklist every week. What you are genuinely buying from a good agency is strategy and creative, which is why many businesses pair software with a strategist rather than a maintenance retainer; the agency alternative page walks through that split.

Doing it yourself prices in hours. The weekly maintenance checklist, search terms, pacing, fatigue checks, change review, is real recurring work, and a clearly hypothetical example makes the shape visible: at five focused hours a week, a founder who values their time at $100/hour is spending $2,000 a month of attention on work software does for $89. The hours estimate varies by account; the structure of the trade does not.

The honest caveat in the other direction: software does not do strategy, creative, or landing pages. If those are your bottleneck, fix them first; no management layer outruns a weak offer.

What you pay Google and Meta

Your ad spend is a separate bill and nothing about it changes. Google and Meta charge your ad accounts directly for the clicks and impressions they deliver, exactly as they do now. AdsGuru never touches your platform billing, never takes a percentage of spend, and never routes your ad budget through itself.

So the full monthly cost of running ads with AdsGuru is: your ad spend (to the platforms) plus $89 or $279 (to AdsGuru). A hypothetical example, clearly illustrative: a store spending $6,000/month on ads pays Google and Meta $6,000 as before, plus $89 to AdsGuru, so the management layer costs about 1.5% of spend. At $30,000/month of spend the same $89 is about 0.3%. The flat fee shrinks as a share of spend as you grow.

Pro or Agency: how to choose

Choose Pro if you manage ads for one business, including your own. Choose Agency if you manage ads for other people. The table covers the edge cases:

Upgrading from Pro to Agency applies immediately with a prorated charge. Billing mechanics, cancellation and refunds are covered on the billing page. If you are genuinely unsure, start on Pro: the upgrade is immediate and prorated, so the cost of guessing low is a few clicks later.

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